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Embroidery Samples

Embroidery options

For new dealership logos, simply send your logo to us via email* to [email protected] or by fax to 1-888-360-4978. If you already have a design on the file: how would you like us to embroider your apparel? Specific colors, colors, color coordinate, tone on tone?

On new designs, Our expert graphic design team will show you all of your logo options and proof of your design before we start production. Please note, there is a one time set up charge of $95 to have an expert graphic designer setup and create your logo for embroidery. Once your logo is on file, it stays on file and you never pay a setup again. "Please save your file with your dealership name in the title and subject line.
Select an automotive brand logo or combination of multiple automotive brand logos and add your dealership name to appear.
  • dealer-logo-1
  • dealer-logo-2
  • dealer-logo-3
Next, tell us which type of font you would like your dealership name to embroidered in:
Upper/Lower Block, BLOCK CAPITALS or Brush Script (our most popular)
Choose from one of our 15 stock designs choose-from-15-stock-designs


  • Even if you're 110% satisfied with the way your logo looks on paper, some changes may need to be made in order for it to translate to thread properly. Gradients and shadows will need to simplified and any text will need to be made large enough to sew legibly.
  • Once this is done your logo is ready to be digitized. During this process, our artists trace your logo point by point and create specific instructions for our embroidery machines. We adjust the sewing direction and pull compensation of the thread to ensure the best transfer of your logo.
  • This modification process is why it can take 2-3 business days before you see a proof of your logo. During this time your garments are being picked from our warehouse or ordered from one of your many manufacturers and prepared for embroidery.

Expert Embroidery

  • inernational-museum
  • mcalister
  • atlanta-coyotes
  • viper-hockey
  • piling-essentials

Embroidery Summary:

  • Once you have picked out your embroidered apparel, please email your logo to [email protected]. You will see a proof within 2-3 business days and we will not start sewing your order until you have approved it.
  • If you are ordering light and dark-colored items, our designers will change the thread color of your logo automatically to match.
  • Your logo may have to be modified by our graphic designers to work for embroidery. (95% of logos need only minor tweaks)
  • No letter or detail of your logo should be less than 3/16 of an inch to translate to thread properly.
  • Your logo should not be more than 4" x 4" large. Our designers will work with you to slim it down so it really looks great on your apparel.
  • If you want block or script text added above or below your logo, that is not a problem. Please specify these instructions when you email your logo.
  • We can sew your logo on more than one area of an item. Please see our FAQ.
**Dealer warrants and represents that it has received all approvals, if any, that are required by the trademark owner to enable the dealer to use the requested trademarks in connection with this purchase and, accordingly, dealer hereby authorizes R. J. Roberts & Co. to use these same marks to fill the dealer’s order. Logos depicted on this website are for illustrative purposes only and do not imply endorsement.